Gen Z at Work: Loud, Proud, and Changing the Game
Gen Z—those born between 1997 and 2012—is the most LGBTQ+ identifying generation in history. According to a 2024 Gallup poll, over 20% of Gen Z adults identify as LGBTQ+, making this generation a driving force for inclusive workplaces.
Pride Month isn't just about parades and rainbow logos—especially for Gen Z. It's about authentic allyship, equity, and policy change in the workplace.
What Gen Z Wants From Employers
For Gen Z, performative support isn’t enough. This generation expects employers to:
- Celebrate diversity visibly and meaningfully
- Offer comprehensive benefits for LGBTQ+ employees
- Create psychologically safe workplaces
- Support inclusive hiring and leadership practices
💡 “I’m not looking for a job that tolerates me. I want one that sees me, values me, and advocates for me,” says Maya, a 23-year-old Gen Z project manager in New York.
What Pride Looks Like in the Modern Workplace
Here’s how organizations can honor Pride—and support Gen Z—beyond the rainbow:
1. Implement Inclusive Policies Year-Round
Include:
- Gender-neutral restrooms
- Name/pronoun change processes
- Anti-discrimination protections for sexual orientation and gender identity
2. Offer LGBTQ+ Health and Mental Health Benefits
Mental health resources, gender-affirming care, and fertility benefits are crucial.
🔗 The Trevor Project’s 2024 LGBTQ+ Workplace Wellness Guide
3. Create Safe Spaces & ERGs
Employee Resource Groups (ERGs) help build a sense of belonging and can lead to retention, mentorship, and leadership opportunities.
🔗 Out & Equal Workplace Advocates
4. Support LGBTQ+ Youth and Emerging Talent
Sponsor LGBTQ+ scholarships, internships, and youth employment programs. It not only builds goodwill—it builds a pipeline of diverse talent.
🔗 Point Foundation – LGBTQ+ Scholarships
5. Pay More Than Lip Service During Pride Month
Instead of slapping a rainbow on your logo, take action:
- Donate to LGBTQ+ causes
- Share stories from LGBTQ+ team members
- Partner with queer-owned vendors and creators
A Gen Z Employee’s Perspective
“At my company, Pride means community. Our CEO joins our ERG events. HR listens when we raise concerns. We’re not perfect, but I feel like I belong here.”
—Tariq, 26, Data Analyst (he/they)
For Brands & Employers: Pride Is a Year-Round Commitment
If your company wants to attract—and retain—Gen Z talent, supporting LGBTQ+ rights can’t be a seasonal trend. It needs to be baked into your culture, benefits, and leadership values.
Resources for Gen Z Job Seekers
Final Thought: Pride Is a Movement, Not a Moment
For Gen Z, celebrating Pride in the workplace is about living your truth—while knowing your employer has your back. As the most vocal and values-driven workforce yet, they’re demanding real change, not just rainbow merch.
If your company wants to win over Gen Z, start with a simple question:
"Can our LGBTQ+ employees truly thrive here?"